Posted On: Mon May 08, 2017

Location: Remote Office

Careers at Champion Petfoods

Territory Sales Representative – BAFRINO Specialist: Colorado


Champion Petfoods has developed its Biologically AppropriateTM, Fresh Regional Ingredients philosophy to radically change the way pet food is made.  Unlike most conventional pet food makers, who rely heavily on high-glycemic grains and by-products, Champion pioneered a Biologically AppropriateTM philosophy, creating a new category of foods designed specifically to match the eating anatomy of dogs and cats.  Fresh local meats were introduced to enhance for performance, including ranch-raised Alberta Beef, Alberta Lamb, Alberta Bison, wild-caught fish, free-run poultry, whole egg and locally grown fruits and vegetables.  This enduring philosophy earned Champion Petfoods the honoured distinction of “Pet food of the Year,” from the Glycemic Research Institute in Washington, D.C. for three consecutive years.  Known for its unmatched Fresh Regional Ingredients that are never frozen, variety of fresh meats and quality that is Never Outsourced, Champion remains at the forefront of consumer’s minds when it comes to this new class of Biologically AppropriateTM pet food.

The BAFRINO Specialist, based out of Colorado, is responsible for representing Champion Petfoods, and ACANA and ORIJEN brands, to retail and distribution partners in the South-West region of the US.  This position builds partnership with retailers and distributors by understanding and supporting their businesses and inspiring them with our Vison: To Be Trusted by Pet Lovers Everywhere, and our Mission: to make Biologically Appropriate Dog and Cat , as well as to build trust and uphold Champion’s incredible reputation.

Duties and Responsibilities:

  • Work directly with retail partners in the South-West region of the US.
  • Deliver inspired education and training to distributor sales teams, retail partners, and consumers.
  • Advocate the company's Vision, Mission, Values.
  • Establish and maintain trusting relationships with distributor and retail partners.
  • Generate brand awareness, increase sales, and boost customer engagement.
  • Attend shows and weekend events that engage and educate consumers on the ORIJEN and ACANA brands.
  • Educate and train retail staff on BAFRINO and the attributes of each product in the Champion portfolio.
  • Conduct inspiring and informative demonstrations that gives consumers a complete understanding of product features and benefits.
  • Implement Champion’s merchandising and branding standards.
  • Conduct ride-a-longs with Distributor Sales Representatives.
  • Complete sales call reports daily and report them to the Regional Manager weekly.
  • Perform other duties, as required or assigned.

Education and Requirements:

  • Industry and product knowledge, honesty and trust are requisite.
    • PRODUCT KNOWLEDGE – all aspects of ACANA and ORIJEN foods including Retailer Value Proposition (RVP) and key points of difference from competitor products.
    • COMPETITOR KNOWLEDGE – advantages and disadvantages of all competitor product offerings from consumer and retailer POV.
    • CUSTOMER KNOWLEDGE – understand how quality and value is determined by our retail customers.
    • INDUSTRY KNOWELDGE – consumer, retailer and industry trends and how they affect our products and market.
  • Post-secondary education, with a focus in Sales, Marketing, or a related field.
  • Develop and maintain a strong knowledge base regarding product, competitors, customers, and market activities.
  • Mathematical abilities to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, volumes, etc., and to manage abstract and concrete variables.
  • Must be a self-starter, and able to work independently with minimal supervision.
  • Strong public speaking and presentation skills, with ability to conduct training and education seminars for small and large groups of people.
  • Excellent communication skills, both written and verbal, and good listening skills, with ability to work successfully with diverse groups.
  • Fluent in English, both written and spoken.
  • Computer literacy, including effective working skills of Microsoft Office Suite and Adobe products.
  • Flexibility to travel at least 50% of the time.
  • Good driving record.
  • Works out of a home-based office, with extensive travel; travelling allowances are provided, as per company policy.
  • Extended hours of work and weekend work, as necessary.

To apply for this position, click the link:

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