Champion Petfoods has developed its Biologically AppropriateTM, Fresh Regional Ingredients philosophy to radically change the way pet food is made. Unlike most conventional pet food makers, who rely heavily on high-glycemic grains and by-products, Champion pioneered a Biologically AppropriateTM philosophy, creating a new category of foods designed specifically to match the eating anatomy of dogs and cats. Fresh local meats were introduced to enhance for performance, including ranch-raised Alberta Beef, Alberta Lamb, Alberta Bison, wild-caught fish, free-run poultry, whole egg and locally grown fruits and vegetables. This enduring philosophy earned Champion Petfoods the honoured distinction of “Pet food of the Year,” from the Glycemic Research Institute in Washington, D.C. for three consecutive years. Known for its unmatched Fresh Regional Ingredients that are never frozen, variety of fresh meats and quality that is Never Outsourced, Champion remains at the forefront of consumer’s minds when it comes to this new class of Biologically AppropriateTM pet food.
The BAFRINO Specialist, based out of Colorado, is responsible for representing Champion Petfoods, and ACANA and ORIJEN brands, to retail and distribution partners in the South-West region of the US. This position builds partnership with retailers and distributors by understanding and supporting their businesses and inspiring them with our Vison: To Be Trusted by Pet Lovers Everywhere, and our Mission: to make Biologically Appropriate Dog and Cat , as well as to build trust and uphold Champion’s incredible reputation.