POUR DIFFUSION IMMÉDIATE

Le 8 juin 2018 – Les 1700 habitants des Premières Nations Little Grand Rapids et Pauingassi, évacués par voie aérienne en mai à cause de feux de forêt incontrôlés, ont été obligés d’abandonner leurs animaux de compagnie. Plusieurs centaines de chiens et de chats sont donc en détresse et ont un besoin urgent d’aide.

Le Refuge Norway House Animal Rescue, à Winnipeg, s’est fixé un objectif d’envoyer environ 13 000 kg de nourriture pour animaux de compagnie aux Premières Nations – soit entre 1500 et 2000 lb par jour – alors qu’il n’avait que 900 kg à sa disposition. La totalité a été donnée à l’opération de sauvetage.

Champion Petfoods a fait un don de 12 000 kg de nourriture pour chiens et chats – soit l’équivalent de 75 000 repas. La livraison des nourritures ORIJEN et ACANA aux Premières Nations se fera par hydravion dans les quelques prochains jours. Ce don va permettre au Refuge Norway House Rescue d’atteindre son objectif et, surtout, il assurera que les chiens et chats abandonnés seront nourris jusqu’à ce que leurs familles reviennent.

« Lorsque nous avons appris que les chiens et chats avaient été séparés de leurs familles en raison de ces incendies dévastateurs, toute notre équipe a été bouleversée » a déclaré Frank Burdzy, président directeur général de Champion Petfoods. « Chez Champion, nous sommes tous des amoureux passionnés des animaux. Nous devions agir. Nous sommes de tout cœur avec les Premières Nations Little Grand Rapids et Pauingassi et nous tenons à remercier le Refuge Norway House Animal Rescue pour son remarquable travail pour procurer la nourriture aux chiens et chats dans le besoin.

« Nous espérons que notre don aura des résultats concrets pour les chiens et les chats des Premières Nations – et pour les amoureux des animaux qui attendent avec impatience de les revoir. »

Les Premières Nations Little Grand Rapids et Pauingassi sont de petites communautés au nord-est de Winnipeg, au Manitoba. Avec l’aide de la Croix-Rouge, des Services aux Autochtones Canada et des Forces canadiennes, les communautés ont été évacuées à la fin du mois de mai à l’approche d’un incendie de 20 000 hectares environ – soit près de la moitié de la superficie de Winnipeg.

« Nous avons atteint un point critique, mais un don de cette ampleur va alléger la tâche de trouver la nourriture pour ces animaux. » a annoncé Debra Vandekerkhove, directrice du Refuge Norway House Rescue. « Nous pouvons désormais nous concentrer sur la distribution aux chiens et chats. Nous recevons des demandes d’aide de personnes qui nous envoient des photos de leurs compagnons nous demandant s’ils se portent bien. Maintenant, nous pouvons les nourrir et envoyer des photos à leurs familles « Voici votre chien. Il se porte bien ! » Il n’y a pas de meilleure sensation que de savoir que nous sauvons des vies ! »

Le Refuge Norway House Rescue accepte des dons de nourriture pour animaux, de gamelles et d’abreuvoirs. Vous pouvez faire des dons au Refuge par l’intermédiaire de sa page Facebook.

À propos de Champion PetFoods

Champion PetFoods est un fabricant de nourritures primées pour animaux de compagnie dont la réputation de confiance date de plus de 25 ans. Ses marques ORIJEN et ACANA contiennent des portions inégalées d’ingrédients régionaux frais et sont confectionnées exclusivement dans les propres cuisines de Champion. Fondée dans la petite ville de Barrhead, en Alberta, Champion exporte désormais dans plus de 80 pays à travers le monde. Pour en apprendre davantage, visitez championpetfoods.com.

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Pour plus de renseignements, veuillez contacter :

Normel Martinez, spécialiste en chef de la communication
587.525.6907
Champion Petfoods LP

Desiree Dozier
310.552.4177
FINN Partners

FOR IMMEDIATE RELEASE

June 8, 2018 – When wildfires caused more than 1,700 people to be airlifted from the Little Grand Rapids and Pauingassi First Nations in May, they were forced to leave their pets behind, leaving hundreds of dogs and cats stranded on their own and desperately in need of help.

Norway House Animal Rescue in Winnipeg set a goal of sending about 13,000 kilograms of pet food to the First Nations – between 1,500 and 2,000 pounds per day – and it had about 900 kilograms on hand, all of which it donated toward the rescue.

Now, Champion Petfoods LP is donating 12,000 kilograms of dog and cat food – enough for 75,000 meals. Champion’s shipment of its ORIJEN and ACANA pet food will arrive via float plane at the First Nations in the next few days. The donation will help Norway House reach its goal and, most importantly, provide food for the dogs and cats out there alone until their families return.

“When we heard about the dogs and cats separated from their families due to these devastating fires, our entire team was heartbroken,” says Frank Burdzy, Champion Petfoods president and CEO. “At Champion, we’re all passionate Pet Lovers, so we knew we had to help. Our hearts go out to the Little Grand Rapids and Pauingassi First Nations, and we want to thank Norway House Animal Rescue for its tremendous work bringing pet food to dogs and cats in need.

“We hope our donations make a difference to the dogs and cats in the First Nations – and to the Pet Lovers waiting to see them again.”

The Little Grand Rapids and Pauingassi First Nations are small communities in Manitoba, northeast from Winnipeg. With the help of the Red Cross, Indigenous Services Canada and the Canadian Armed Forces, the community was evacuated in late May after a fire about 20,000 hectares large – almost half the size of Winnipeg – approached.

“We’ve hit a crisis point, but a donation as big as this will take off the pressure of finding food for these pets,” says Debra Vandekerkhove, Director of Norway House. “Now we can focus on getting into these communities to help the dogs and cats. We’re getting pleas for help from people showing us photos of their pets and asking if they’re all right – now, we can feed these pets and take photos back to their families, and say, ‘Here’s your dog – he’s OK.’ There’s no better feeling in the world than knowing we’re saving lives.”

Norway House is accepting donations of pet food, as well as dishes and bowls for the food. You can donate to Norway House through their Facebook page.

 

About Champion Petfoods LP

Champion Petfoods is an award-winning pet food maker with a reputation of trust spanning more than 25 years. Its ORIJEN and ACANA brands feature unmatched inclusions of Fresh Regional Ingredients and are made exclusively in Champion’s own kitchens. Founded in the small town of Barrhead, Alberta, Champion now exports to more than 80 countries around the world. To learn more, visit championpetfoods.com.

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For more information, please contact:

Normel Martinez, Senior Communications Specialist
587.525.6907
Champion Petfoods LP

Desiree Dozier
310.552.4177
FINN Partners

 

“Courageous Companions? I wouldn’t be alive if it wasn’t for them.”

Those are the words of Shirley Jew, a sergeant in the Canadian Armed Forces and a volunteer with Courageous Companions. The organization connects veterans and first responders with service dogs to help improve the lives of those living with PTSD and other injuries. Our video tells a compelling story of how a hero needs a hero too. In Shirley’s experience, performing everyday activities is made possible again with Snoopy by her side.

For years, we’ve been proud to support Courageous Companions. This year, we’re asking you to become a hero by sharing our ‘Heroes for Heroes’ video and help us:

  • Deliver our message of appreciation to all the volunteers–you have a community of people who recognize that you are one of the pillars of the organization in which you give your time;
  • Raise funds by donating what you can, or;
  • Give the gift of time.

Together we can connect one hero to another by ensuring the perfect dog will be there for the veterans, first responders and others who need them.

Courageous Companions has seen service dogs help with people living with operational stress injuries like anxiety, PTSD, depression, seizure disorders and more.

« Courageous Companions ? Sans eux, je ne serais peut-être pas en vie aujourd’hui. »

C’est ce que dit Shirley Jew, sergente dans les Forces armées canadiennes et bénévole pour l’organisme de bienfaisance Courageous Companions. Cette organisation caritative, qui met en relation les anciens combattants et les premiers intervenants avec des chiens d’assistance pour les aider à vivre avec leur TSPT et d’autres blessures, a présenté Snoopy, un carlin-schnauzer-terrier bien vif à Shirley. Il est maintenant son chien d’assistance. Ces mots servent aussi d’introduction à une vidéo spéciale réalisée en vue de la Semaine de l’action bénévole pour rendre hommage aux membres de Courageous Companions et aux bénévoles comme Shirley.

Depuis des années, nous sommes fiers d’apporter notre soutien à l‘organisme Courageous Companions. Cette année, nous les mettons en vedette et nous encourageons les amoureux des animaux de compagnie à soutenir les organisations qui, gérées par des bénévoles, ont fait une différence dans leur vie.

Partagez cette vidéo et faites un don si possible. Ensemble, nous pouvons sauver des vies en mettant en contact davantage d’anciens combattants et de premiers intervenants avec des chiens d’assistance, pour nous assurer que le chien parfait sera prêt pour la prochaine personne qui aura besoin de son aide.

On December 12, Champion Petfoods staff delivered a surprise donation to Second Chance Animal Rescue Society (SCARS), where we were greeted by rescue dogs who just can’t get enough of Christmas. We donated enough ORIJEN and ACANA dog food for nearly 9,000 meals. Now, with this cheerful Holiday video, we’re thrilled to bring you behind the scenes of our long-running partnership with SCARS and the rescues in our community.

RESCUE PARTNERS

SCARS was the first rescue organization Champion supported, and since then we’ve partnered with more than 40 other rescue organizations across North America to bring ORIJEN and ACANA to rescued dogs and cats.

When Hurricane Harvey hit the United States in August, we wanted to help the people and pets affected by its devastating force. Our Houston, Texas distributor partner, Bark to Basics, worked long hours to facilitate our donations of ORIJEN and ACANA foods. Our pet specialty partners came together and proved we are stronger than Hurricane Harvey.

Now that our partners in Texas have received our donations, we want to share a list of the pet specialty stores that have ORIJEN and ACANA foods available for free to the dogs and cats impacted by Harvey.

Pet Lovers affected by the storm should call these stores prior to arrival to make sure they have food available.

We are also coordinating with our partners in Florida to support dogs and cats impacted by Hurricane Irma. We’ll keep you updated as we receive more information.

If you have any questions, don’t hesitate to email Customer Care or reach them by phone at 1.877.939.0006.

OUR PET SPECIALTY PARTNERS

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At Champion, nothing is more important to us than earning the trust of Pet Lovers, which is why we’re thrilled that ORIJEN was named Brand of the Year in the Freeze-Dried Dog Food category at the prestigious World Branding Awards.

“As over 70% of the voting is by consumers, winners of the Awards clearly demonstrate that they have built strong brand loyalty among their customers and fans,” says Richard Rowles, Chairman of the World Branding Forum. “This is a celebration of the hard work that goes into building great brands.”

ORIJEN freeze-dried foods won in the Global award tier, which recognizes brands with a presence in 10 or more countries across three or more continents. That puts us in league with other Global award winners such as Facebook, Google, Coca-Cola and Apple, and is a sign of how far our commitment to Pet Lovers has taken us – and will continue to take us.

“We are extremely proud of being a recipient of this award,” said Frank Burdzy, President & CEO of Champion Petfoods. “It is our vision to be trusted by Pet Lovers everywhere and this award is a testament to that as the majority of the voting comes directly from Pet Lovers.”

The award was part of the Animalis edition of the World Branding Awards, held at Hofburg Palace in Vienna, Austria where 92 brands from 35 countries were in attendance. This award is a genuine reflection of the loyalty Pet Lovers have for ORIJEN freeze-dried foods.

Our Champion team has worked hard to make ORIJEN an internationally acclaimed brand and a true leader among pet foods.

About the World Branding Awards

The World Branding Awards is the premier awards of the World Branding Forum. The Awards recognises the achievements of some of the best brands in the world. Winners are selected based on brand valuation, market research, and online public voting. For more information, visit awards.brandingforum.org.

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