OUR VISION

TRUSTED BY PET LOVERS EVERYWHERE

We serve Pet Lovers who want the best for their dogs and cats, insist on the freshest and most nourishing ingredients, and hold us to the highest standards. As Pet Lovers, we know peace of mind is paramount, and we strive to earn your trust with every food we make.

Our MISSION

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BIOLOGICALLY
APPROPRIATE™

Our award-winning Biologically Appropriate™ foods mirror the quantity, freshness and variety of meats that dogs and cats are evolved to eat and that nourish them completely.

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FRESH REGIONAL
INGREDIENTS

Sustainably raised and harvested from nearby farmers, ranchers and fishermen, our Fresh Regional Ingredients supply nutrients in their freshest, most natural and nourishing form.

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NEVER
OUTSOURCED

We’re dedicated to the highest standards of authenticity, nutritional integrity and food safety. That’s why we make all of our foods in our own kitchens and don’t make food for anyone else.

Our VALUES

T.R.A.I.L.

Teamwork

Working together with the shared goal of creating the world’s best pet food.

Responsibility

Taking ownership for our successes and making our commitment to Pet Lovers our top priority.

Authenticity

Acting with transparency and integrity and always reaffirming the principles behind our dedication to quality.

Innovation

Thinking boldly and differently and serving Pet Lovers who hold us to the highest standards.

Leadership

A quality found in everyone at Champion, and the philosophy we bring to every aspect of our dog and cat foods.