ORIJEN wins 2017 Brand of the Year

Posted on: August 10, 2017

At Champion, nothing is more important to us than earning the trust of Pet Lovers, which is why we’re thrilled that ORIJEN was named Brand of the Year in the Freeze-Dried Dog Food category at the prestigious World Branding Awards.

“As over 70% of the voting is by consumers, winners of the Awards clearly demonstrate that they have built strong brand loyalty among their customers and fans,” says Richard Rowles, Chairman of the World Branding Forum. “This is a celebration of the hard work that goes into building great brands.”

ORIJEN freeze-dried foods won in the Global award tier, which recognizes brands with a presence in 10 or more countries across three or more continents. That puts us in league with other Global award winners such as Facebook, Google, Coca-Cola and Apple, and is a sign of how far our commitment to Pet Lovers has taken us – and will continue to take us.

“We are extremely proud of being a recipient of this award,” said Frank Burdzy, President & CEO of Champion Petfoods. “It is our vision to be trusted by Pet Lovers everywhere and this award is a testament to that as the majority of the voting comes directly from Pet Lovers.”

The award was part of the Animalis edition of the World Branding Awards, held at Hofburg Palace in Vienna, Austria where 92 brands from 35 countries were in attendance. This award is a genuine reflection of the loyalty Pet Lovers have for ORIJEN freeze-dried foods.

Our Champion team has worked hard to make ORIJEN an internationally acclaimed brand and a true leader among pet foods.

About the World Branding Awards

The World Branding Awards is the premier awards of the World Branding Forum. The Awards recognises the achievements of some of the best brands in the world. Winners are selected based on brand valuation, market research, and online public voting. For more information, visit awards.brandingforum.org.


Supporting the Pets of Hurricane Harvey