meet the council

Champion’s Transparency Council, the first of its kind in the pet food industry, is a unique, four-person committee of outside third-party experts and Pet Lovers. The group will be given access to each step of Champion’s product creation process and encouraged to provide candid, periodic reports to the public on what they’ve learned. By building a council comprised of unbiased, respected pet food industry experts, as well as everyday pet food consumers, Champion is openly backing up its stated vision of being Trusted by Pet Lovers Everywhere.

We believe that transparency enhances public trust. The Transparency Council is committed to reporting their findings in an open, transparent, and accountable manner, making every effort to provide the public with as much information as possible, while encouraging readers to reach out and give feedback. Read below to meet the members of Champion’s Transparency Council.

Dr. Shawn Messonnier is a renowned U.S. veterinary physician, expert and author of numerous books including the “Natural Health Bible for Dogs & Cats.” He founded and practices at the Paws & Claws Animal Hospital in Plano, Texas.

New Report: Importance of Transparency in Pet Food: July 2019

Pet owners have many choices of what to feed their pets. In fact, the choices these days are so numerous that pet parents are easily overwhelmed
Dr. Clayton Greenway hosts the veterinary call-in show “Animal House” on Toronto’s Newstalk 1010. Dr. Greenway practices at West Hill Animal Clinic in Scarborough, Ontario and is a lead veterinarian and Development Director for VetStrategy, Inc.

New Report: Veterinarians Have Much to Learn About Pet Food – My Journey: July 2019

When I was a student in vet school, I was given free bags of pet food from a medical pet food company. It was delivered to the school and it was never late.
Andrea Coffman is a devoted Pet Lover from Oklahoma. Andrea’s journey on understanding the important role of pet nutrition and health was a result of her puppy’s seizures. Above all else, Andrea values real, quality ingredients for her dog’s diet.

New Report: Biologically Appropriate: Champion Petfoods’ North Star: November 2019

An undeniable shift in pet food culture has occurred over the past decade. Pet owners have been manipulated and conned in the past.
April Scott is an avid Pet Lover from Ontario, Canada. Having had a puppy with unknown food sensitivities, April devoted herself to researching and better understanding the connection between quality food ingredients and her dog’s better health and wellbeing.

New Report: Quality Sourcing = Better Pet food Ingredients: November 2019

At no other time in history have we had the ability to source food ingredients from so many places around the world.


Articles About the Council


BAFRINO BRIEFING | Friday, April 26, 2019

The Council was visited by some of Champion’s best, to learn more about Champion, our brands, our kitchens, and our mission.

KITCHEN TOUR | Friday, April 26, 2019

The Council got a firsthand look at Champion’s DogStar Kitchen, to learn how its state-of-the-art innovations benefit food quality.

SUPPLIER VISIT | Friday, April 26, 2019

The Council had the opportunity to meet and visit with some of our suppliers, seeing for themselves the freshness and quality of our ingredients.


HAVE A QUESTION? Get in touch with a member of our Transparency Council.